FMCG
Salbix Foods
A repositioning from everyday cereal to trusted weaning brand.
Repositioned around a defined mother-and-baby nutrition proposition — refreshing identity, packaging and distribution to build trust with mothers.
Learn MoreGrowth Marketing Consultancy
Growth Marketing,
Built for Ambitious Brands
Brand strategy, digital marketing, paid media, analytics and AI — combined to build stronger brands and sustainable, measurable growth.
Brands we've partnered with
2020
Founded on strategic clarity
About Us
A consultancy built for the intersection of brand, technology and growth
Stratica is a growth marketing consultancy built for ambitious brands navigating an increasingly complex and competitive market. We combine brand strategy, digital marketing, paid media, analytics and AI to help businesses build stronger brands, make smarter marketing decisions and create sustainable, measurable growth.
Rather than operating as a traditional full-service agency, Stratica specializes in the critical functions that sit at the intersection of brand, technology and growth.
Our role is simple: help ambitious brands turn marketing into a more strategic, measurable and scalable driver of growth.
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Years Active
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Brands Served
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Campaigns Delivered
01
Mission
To build brands people relate to, trust, and choose — through stories that drive growth and generate value.
02
Vision
To be the growth partner brands trust most when they're ready to scale, lead, and leave a lasting impact.
Our Values
What guides how we work
Commitment
We see the work through. We take ownership from the first conversation to the final outcome, stay engaged, solve problems and remain committed to delivering work we can stand behind.
Transparency
We believe clarity builds better partnerships. We communicate openly about our thinking, progress, challenges and performance — always.
Results-Oriented
We measure success by what moves. We focus on outcomes that matter to the business, using data, insight and continuous optimisation.
Committed to the work. Transparent in the process. Focused on the result.
Our Process
Five steps from insight to impact
01
Research
We take the time to understand the brand. This gives us the context to identify what truly needs to be solved.
02
Analyse
We seek the evidence to uncover the information that can shape a stronger strategy — separating what is interesting from what is strategically important.
03
Visualise
We make the strategy tangible, translating strategic thinking into visual and creative direction.
04
Execute
With the strategy established, we move into execution — bringing the work to market.
05
Measure
We track performance against what matters and refine continuously, so the work keeps improving after launch.
What We Do
Four disciplines. One growth engine.
Brand Strategy
Positioning, identity and messaging that make a brand relatable and trusted.
Digital Marketing
Multi-channel campaigns built to move the metrics that matter.
Paid Media
Owned, print, OOH, third-party and paid media planning and execution.
Analytics & AI
Data-driven insight and intelligent use of AI to sharpen decisions and prove impact.
Our Portfolio
Work that moved the metrics that matter
FMCG
CSR & Youth Employment
Youth to Work
Multi-channel communications for youth employment and SME growth.
Directed the communications strategy for Youth to Work 2, showcasing programme impact across SMEs and Junior Associates.
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Real Estate
The Monarch Residences
From 70% sold to sold out.
Took over brand management at 70% sales, leading identity, media and digital performance for Tower B through to sellout.
Learn MoreTrack Record
Our Timeline
2020
Standard Chartered — Futuremakers Youth to Work Programme
Strategic communications for youth employability
2021
Salbix Baby Food
Brand revamp, collateral development, brand marketing strategy & content creation
2022
Special Gardens
Content creation
2023
The Monarch
Brand communications and collateral development
2024
Kangei Nikkei
Brand communications and advertising
2025
Crestmont Residences
Brand communications and collateral development
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Years Active
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Brands Served
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Campaigns Delivered
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Industries Served
Contact
Let's build something that moves the metrics that matter.
Tell us where your brand is headed — we'll tell you how to get there faster.